Created in 1995, Festival Mémoire et Racines morphed from a locally-focussed event to one that now attracts festival goers and artists from all around the world. This celebratory gathering promotes Quebecois traditional arts; including music, dance and storytelling as a way to support its mission of both the transmission of living heritage and the development of a well-rooted regional culture.

In addition to ensuring the sustainability of cultural heritage the festival works to minimize its ecological footprint through a variety of sustainable practices. The festival also supports the local economy by prioritizing local suppliers.